What kind of media institution might distribute your media product and why?
After researching three big Media institutions, Bauer, Emap and IPC I have decided that the company I would use to distribute my media product would be Bauer. I have chose Bauer as this institution publishes Kerrang, which is the biggest Rock magazine in the market. As my magazine is also a rock magazine I see Bauer as a good opportunity to get my magazine distributed to masses of people.
Also, by working within the same company as Kerrang, I would be able to look at Kerrang and how it is published, to help my music magazine.
Furthermore, another reason why I would chose Bauer is because they work in countries all over the world whereas Emap and IPC are based specifically in certain countries. The fact that Bauer are worldwide would help my magazine to get noticed more and overall, sold more.
Not only does Bauer have a well known music magazine, within their 300 different magazines they also have successful magazines such as Heat, the celebrity gossip magazine and Match, which is a magazine all about football. By having a company like Bauer distributing my product, as it already has many successful magazines I would hope that my magazine could follow in the footsteps of magazines like Kerrang and be as successful as that is. When distributing your magazine, it is important to make sure that you have a big company distributing your magazine as this way you have a better chance of your magazine being a success, whereas having a smaller media company distributing your product, the chances of your magazine being successful are smaller.
Even though I think both Emap and IPC would be able to distribute my magazine well, overall I think Bauer would be the best media institution for my specific magazine.
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