NME is a very open magazine as the readers and target audience can spread over a wide range. The colour red on the title highlights this as the colour red is not significant to a certain genre, e.g. black is significant to rock. When looking at the website the artists/bands are spread over a wide genre, further highlighting how this is a magazine which is not tied down to a genre. For example on the homepage the main stories involve Lily Allen, Eminem and Bombay Bicycle Club. These three artists/bands spread over a wide genre of music which is representative of NME as a magazine.
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