My music magazine is going to be aimed at fans of rock music, however I have chosen to focus my magazine on a sub genre within rock which is pop rock. By having my genre as pop rock the target audience will spread over a wider range as many people would listen to pop rock whereas if it was heavy metal rock it would be harder as the target audience will be a lot smaller.
Even though it is pop rock the magazine is still aimed at stereotypical 'rockers', when thinking about rockers things such as dark clothing come into mind. Moreover, I expect the majority of the target audience to dress in a 'rock' type fashion as this heavily links in with the genre of my music magazine.
I think my magaizne will be credible and viable as within the music industry there is only one big rock magazine. As Kerrang is the only big magazine I think there is a space for another high quality rock magazine within the market. Also, Kerrang is a heavy rock magazine which focuses on heavy metal/scream bands with aspects of pop rock whereas my magazine will mainly focus on pop rock with aspects of heavy metal and scream. I think this will attract more of the target audience as within the music industry pop rock is a very well known sub genre.
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